Salesforce Marketing Cloud Next training

Marketing Cloud training

Training objectives

The main objective of this training course is to provide new users with a complete and practical understanding of the fundamentals of Salesforce Marketing Cloud (SFMC).

In four days, participants will learn how to navigate the interface, launch e-mail campaigns, import and segment contact data, design striking newsletters and e-mails, and set up their first campaign automations.

By the end of the course, they will be autonomous and able to create and manage various marketing assets. They will learn how to set up automated paths based on specific use cases.

I want to learn about marketing cloud

The training program

Marketing Cloud Next

Prepare and launch data import (prospects, leads, contacts)
Differentiate between the various important objects in the MCN data model
Establish consent management via import
Setting up a preference system
Use data analysis tools

Produce a workspace architecture
Creating template content
Writing a brief with AI

Recognize the different ways to create a segment (IA, builder, list view)
Identify the different segmentation points
Manipulating the segment builder on unified profiles
Insight-based scoring analysis

Handling different types of flows
Writing a campaign from A to Z with and without AI
Produce different types of campaigns: Triggered, Schedule, Consent
Design and test different types of flows

This training day is optional and is offered specifically in the event of a tool change. For example: a migration from Account Engagement (formerly Pardot) to Marketing Cloud.

Integrating assets into Marketing Cloud Next
Differentiating between solutions and limitations
Build solutions to reproduce assets present in the original solution

Next sessions

Join us for the next session!

June 22 - 25

Location :

Paris, Lille, Lyon, Bordeaux, Marseille

Modality :

Face-to-face / Distance learning

Duration :

4 days full-time
Monday to Thursday
9h00 - 17h30

Sign up

September 7 - 10

Location :

Paris, Lille, Lyon, Bordeaux, Marseille

Modality :

Face-to-face / Distance learning

Duration :

4 days full-time
Monday to Thursday
9h00 - 17h30

Sign up

Teaching methods and materials

The 4-day training course is run remotely or face-to-face by a Salesforce Marketing Cloud Next expert trainer.

This is an active, participative training program, designed to enable learners to play an active role in their training. It combines theory with practical exercises and real-life situations.

Contact

Our training is given by a Marketing Cloud expert.

Mathilde Hergott

Salesforce Marketing Cloud Consultant

"With her expertise in Marketing Automation (Account Engagement), Mathilde is the reference for orchestrating your strategies on Salesforce Marketing Cloud Next.
Passionate about the logic of customer journeys, she transforms your complex objectives into automated, hyper-personalized and concrete solutions. She excels at pushing the boundaries of data activation.
A pedagogue, she makes Marketing Cloud intuitive and accessible."

Take Marketing Cloud to the next level

Boost your digital skills by mastering Salesforce Marketing Cloud, the #1 platform for creating personalized, high-performance campaigns. This training course will teach you how to orchestrate high value-added omnichannel customer journeys.

Thanks to practical case studies and expert guidance, you’ll be able to optimize your marketing strategies by the end of the program.

Focus on Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a powerful marketing platform designed to help companies create personalized customer journeys, automate campaigns and optimize performance through data; an essential tool for developing an omnichannel, ROI-driven marketing strategy.

Advanced personalization and segmentation

With Salesforce Marketing Cloud, brands can target their audiences with the utmost precision. Segmentation tools leverage CRM data, user behavior and customer preferences to deliver relevant messages.

Automating omnichannel campaigns

The platform offers powerful automation features to create complete marketing scenarios: emails, SMS, push notifications, social ads, etc. These workflows ensure fluid, consistent communication across all channels, in real time. These workflows ensure fluid, consistent communication across all channels, in real time.

Performance analysis and continuous optimization

Salesforce Marketing Cloud integrates dashboards to track key indicators. Marketing teams can analyze performance, identify opportunities and adjust campaigns to maximize effectiveness.

Salesforce Marketing Cloud Consultant

How to finance your training?

Depending on your status – employee, self-employed or jobseeker – there are a number of different financing solutions available. These solutions can cover all or part of your training costs.

Our training organization is Qualiopi certified, giving you access to a wide range of funding schemes.

Financing

Do you have any questions about Marketing Cloud Next?

Read our FAQ to find out more.

You can register directly on our website by contacting us via the form.

The teaching approach is highly practical: most of the time is devoted to workshops, case studies and exercises. Theoretical support is provided for case studies.

You don’t need to work in the marketing sector or have any knowledge. However, having some use cases to implement would be a plus in terms of skills.

You don’t need to be familiar with the platform to take part in the training. However, having already used the solution will be a plus.

No, this training course does not lead to certification in the official sense, but a certificate of completion is issued by 2PACE Academy.