Job description: Salesforce Administrator

The Salesforce Administrator (SFDC) is the guarantor of the CRM platform’s effectiveness within the company.

He acts as a bridge between technical teams, end-users and decision-makers. Thanks to his actions, he optimizes business processes (sales, marketing, customer service) and ensures that Salesforce remains a central tool for achieving corporate objectives.

Salesforce administration involves configuring, customizing and maintaining the platform so that it perfectly meets your company’s needs. In concrete terms, a Salesforce administrator manages users, profiles and roles, secures data, creates customized dashboards and reports, and implements time-saving automations on a daily basis. It’s the administrator who ensures that CRM evolves in step with business processes.

• User management: create, manage and disable user accounts and permissions.
• Platform customization: Configure Salesforce to meet your business needs (field creation, dashboards, workflows, etc.).
• Training and support: Train teams to use Salesforce and provide technical assistance.
• Maintenance: Ensuring that the platform runs smoothly and resolving any technical problems.
• Optimization: Identify areas for improvement to optimize the use of Salesforce.
• Update: Manage new features introduced by Salesforce’s quarterly updates.

A good Salesforce administrator needs to be able to listen to users’ needs and explain technical concepts in a straightforward manner. He or she is often called upon to work with a variety of teams, which requires great interpersonal skills.

Managing a customer database and structuring information requires great attention to detail. He or she must ensure data consistency and that each user has the right access and permissions.

The job market offers great prospects for Salesforce administrators:

• Strategic position: An essential role in the digital transformation of companies.
• High demand: companies adopting Salesforce are actively looking for qualified administrators.
• Rapid career development: Acquired skills enable rapid advancement to more strategic positions.
• Diversified work: Assignments vary according to project and sector of activity.

💡 This is a sought-after profession, with the potential toquickly progress to CRM consultant, project manager or data management expert.

Although stimulating, this job can be demanding. Between urgent user requests and update periods, the workload varies and can be punctually high.

• Variable workload: During periods of project updates or launches, the workload can be intense.
• Technical limitations: Salesforce administrators do not carry out complex developments, which may limit the technical aspect for those who wish to code.
• Pressure from users: internal teams can expect quick answers to their problems, adding to ongoing pressure.
• Continuous learning: Salesforce’s regular updates require constant effort to keep up to date.

💡 A good Salesforce Administrator must know how to manage priorities and work under pressure.

A degree in computer science, management or information systems is often recommended.

In addition, Salesforce certifications, such as ADM-201, are a real asset for proving your skills and accessing more interesting professional opportunities. Earning a Salesforce certification validates your expertise and strengthens your credibility with employers. Each certification attests to your skills on the platform and opens the door to new professional opportunities.

• Salesforce Administrator (ADM-201): the essential certification for entry into the ecosystem.
• Advanced Administrator: for more advanced skills.

💡 Salesforce administrator certification is essential for mastering the platform’s features.

Initial experience in IT support or CRM management is an excellent starting point for entering the profession.

💡 Numerous online resources, such as the Trailheadfor self-training.

• Beginner: Between €35,000 and €40,000 gross per year.
• Confirmed: between €45,000 and €60,000.
• Senior: Up to €70,000, depending on experience and responsibilities.
• Freelance: The average daily rate varies between €400 and €800 per day.

Compensation survey 2025, Michael Page.

After a few years’ experience, it is possible to move up to consultant, Salesforce architect or CRM manager positions.

The expertise acquired also enables you to specialize in certain areas, such as process automation or customer data analysis.